Tyroo Media Launches Dynamic Retargeting

31 May 2011

Tyroo Media announced today the launch of its dynamic retargeting capabilities to Indian advertisers. Tyroo’s dynamic retargeting platform transforms static display media into an intelligent, real time marketing channel that lets online marketers personalize offers to consumers at scale. Nitin Chowdhary, Business Head India for Tyroo Media said – “We’re proud to launch dynamic retargeting to Indian advertisers. This capability from Tyroo will allow advertisers to reach users that have previously engaged with their brand’s online assets either through site visits, online shopping or engaging with ads. This new form of dynamic retargeting involves on-the-fly, real-time personalized banner creation. Focusing a campaign on users that have been previously touched in this manner improves ROI significantly. Not only will this help advertisers realize optimum ROI, it also makes ads more relevant to consumers.” Siddharth Puri, Head of Tyroo’s Performance Business further added – “Dynamic retargeting is becoming the mechanism of choice for E-Commerce marketers looking to increase their sales. Tyroo is already working with a number of top E-commerce companies in India to help them increase their reach. Our dynamic retargeting capabilities will help them boost volume and quality of conversions that is critical to scaling. We plan to target E-Commerce and other advertisers that sell catalog of products.”

Tyroo Hits another Six! - Announces exclusive advertising partnership with Cricket20.com

29 March 2011

Tyroo Media announced their exclusive partnership with Cricket20.com, the official partnering site for IPLCricketLive.com. Under this deal, Tyroo will be able to provide premium and exclusive sponsorship slots to advertisers. Nitin Chowdhary, Business Head, Tyroo Media said “IPL has emerged as one of India's premium sports properties, engaging viewers across segments in very large numbers and is now a premium event in the world cricket calendar. As one of the India's leading ad networks, it makes perfect sense for us to partner with Cricket20.com. Cricket20.com reaches a cricket hungry India audience is numbers that are almost on par with the premier cricket websites active in Indian Internet thus creating a great platform for advertisers especially in combination with Tyroo’s flagship rich media products, VooDoo and Catfish.” He also added “We are providing a different type of sponsorship slots to the advertisers – Platinum, Gold, Silver and Bronze. Apart from Cricket20.com, we also have tie ups with other leading cricket portals like CricketNirvava, KrishCricket, Cricbuzz & Vcricket. The rich media formats have been made available on these portals for wider coverage ensuring advertisers to pitch themselves globally.” On this partnership Simon Presland, Senior Business Manager of GreenBerry Media that owns Cricket20.com, said “Tyroo’s expertise in working with brand advertisers in the Indian market is unmatched. We’re very excited about working partnering with them on bringing advertising opportunities on Cricket20.com to India.”

Tyroo inducts new faces for its core team

15 March 2011

Tyroo Media one of the largest horizontal Ad Networks with their offices in Gurgaon/NCR, Mumbai and Bangalore have announced few additions in their Sales and Performance team as they continue to grow and are expanding both its services and clients. Nitin Chowdhary, Business Head, Tyroo Media said – “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.” Nitin further added – “Given our growth, we see the need to segregate our business into two broad areas. Given the rapid increase in Internet businesses, we’ve created a business unit that will focus on serving the digital marketing needs of these advertisers. Siddharth Puri, who is an old hand at Tyroo, will now be running this newly created, Performance business. Also, given the rapid increase in adoption of digital media advertising by brands, we’re creating a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins us as the National Sales Head. I wish both Siddharth and Piyush tremendous success in their respective roles.” Speaking today, Siddharth Puri, Head of Tyroo’s Performance business expanded – “Tyroo is seeing tremendous growth in the performance services especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. I am pleased to announce that Geetu Ahuja, who has almost a decade of Internet Marketing experience, has joined us as Head of Performance Delivery. Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”

Tyroo: Exclusive partner for SlideShare India

01 March 2011

Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country. Tyroo Media’s Business Head, Nitin Chowdhary said – “We are delighted to announce our exclusive partnership with SlideShare – the world’s largest community for sharing business presentations. SlideShare has almost 2 million unique users of premium audience in India that consists of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We are very excited to be working with the SlideShare team and to contribute to their monetization strategy in India.” Amit Ranjan, COO & Co-Founder SlideShare also added “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In addition to banner advertising on our content - we also offer innovations such as sponsorship opportunities for online events such as presentation of the year. In India we have experienced a growth in excess of 200 % plus over the last year.”

Tyroo Media launches cricket channel

By Aloo Techie, 16 June, 2008

Online ad network Tyroo Media has launched a cricket channel whose inventory includes CricketNirvana.com (Neo Sports), KrishCricket.com (online initiative of ex-cricketer Krish Shreekant), v Cricket.com, CricBuzz.com, ZeeCric.com along with cricket channels of Sify, OneIndia and ExpressIndia (openPR) - June 06th, 2007 – Delhi - Tyroo Media Pvt Ltd has adopted new advanced technologies to qualitatively enhance its Geographic IP targeting functionality. With the recent developments, it’s now possible for Tyroo’s customers to target more than 200 countries. www.Tyroo.com 136A, Vishal House, Zamrudpur, Kailash Colony Delhi-110048

Tyroo beefs up its gaming bouquet with new gaming channel

By Exchange4media News Service , May 22, 2008

Tyroo Media has launched a unique gaming channel as part of its fast expanding inventory bouquet. The inventory names like Miniclip.com,UltimateArcade.com, and Cheatcodes.com, among others, and targets an age group of 13-25 years having high speed broadband connections and good spending power. Commenting on the new gaming channel, Aditya Khanna, Business Head, Tyroo Media Pvt Ltd, said, “Gaming is one of our strong sub-categories and part of our complete entertainment bouquet that also includes social networking / movies / music / downloads, among others. It is typically being used by advertisers in the FMCG, sports manufacturing and personal technology industries. This adds to the already existing Premium technology, NRI, entertainment, education, auto, cricket, news and regional inventories at Tyroo, making it one of the largest horizontal inventory accumulator in India.” Most of the audience is Internet savvy and a big influencer in 81 per cent of all family purchase decisions like mobile phones, cars, and holidays, etc. Consisting of premium placements on homepages, game pages and category pages, this inventory is excellent for branding communication. Currently exposed to four million unique users, these users have five times better recollection power than other age-groups and a higher acceptability to brand exposure. This inventory is available on both CPC and CPM and industry performance suggests CTRs much higher than other verticals. With 72 per cent people buying gadgets and hardware influenced by the Internet, gaming inventory should open up new avenues for advertisers. www.Tyroo.com 136A, Vishal House, Zamrudpur, Kailash Colony Delhi-110048

Small Publishers & Ad-networks

By exchange4media News Service

This Tyroo commissioned Research Report looks into the ever so growing Small Publisher market in India. Blogs and User generated content is the order of the day, and more and more people are taking to the street. It was this in mind, and their efforts to monetize the enormous cumulated inventory on these so called tier-II sites, that the research was conceptualized. It aims to understand the scale of the market, their needs, demands, from ad-networks which seem to be their best option to monetize inventory. The following are the key findings of the research- The inventory follows a skewed Pareto’s principle, with the top few (Approximately 5%) websites contributing more than 90% inventory, and the mass websites, in the form of blogs, Review sites etc accumulate only around 10% inventories. Among Ad-Networks, Interactive Agencies & Sales forces, Tier-II publishers prefer ad-networks to monetize their inventory. This is both out of reason, Better Targeting, Ad-relevancy etc and out of no other choice available, because of the lack of brand value. Currently small publishers face the following key issues with ad-networks Variety of advertisers is not much Delayed Payments because of manual processes Fixed payment lower limit – which means that small publishers find it really hard to earn their first cheque. Click Fraud detection is at the ad-network end, and not at the publisher’s end