Thursday, 5 April 2012

Tyroo and Anurag Gupta to acquire DGM India


Tyroo, a SVG company, today announces the acquisition of DGM India alongwith DGM India’s Managing Director Anurag Gupta.

With this acquisition Tyroo has undoubtedly become the largest digital media network in India and is on its way to becoming India’s largest digital media company, after Google India, by next year.

On this occasion Tyroo’s Founder Manish Vij says “DGM is a company with over 5 years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo / SVG family. With this acquisition there will be clearly a media network that can give advertisers scale and quality. For Publishers it will be the only place to have almost every running campaign in Indian digital media”

Anurag Gupta, DGM India’s founder, promoter and Managing Director says “I am excited to take DGM India along with India’s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with USD 5 –6 Mnannual revenue. We are launching other DGM Products in market very soon and enhancing our technology”

Manish Vij further adds“both the companies will continue to run separately. Anurag will continue to be the Managing Director of DGM and Tyroo Direct, Tyroo’s performance network arm, will be continue to be headed by Siddharth Puri”.

Tyroo Audience is the leading rich media network and Tyroo Direct is already the second largest acquisition channel for almost all the leading eCommerce / Internet businesses. Tyroo will continue to strengthen its leadership position in the market separately.


About Tyroo
Tyroo was started in 2007 and is India's leading digital media company that reaches more than 22 million unique users in the country, representing more than 50 percent reach of India’s Internet users. It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader in digital performance media. It works with almost all major e-commerce and Internet-based businesses in India to drive results using its performance network of over 1,000 publishers and dynamic re-targeting on display. Tyroo Audience is a leader in digital rich media display advertising. It works with major digital advertising brands and agencies. Tyroo has worked with over 400 unique brands and 1,800 campaigns.


About DGM
DGM India was formed in the year 2007 and was a subsidiary of ADH Plc, a London Stock Exchange listed company. It was the first affiliate network in the country and among the leading ad networks in the country.


About SVG: 
SVG is a joint venture of Manish Vij’sVun Network and Harish Bahl’s Smile Group. It is the largest digital media group in country with companies such as Tyroo, SeventyNine (the mobile network), Zoomtra and Quasar. It is on its way to launching and acquiring new digital media businesses in the country.

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