Tyroo claims to display 2.5 billion impressions a month

By Aloo Techie, 12 March, 2008

Ad network Tyroo Media, which is incubated by Smile Interactive Technologies Group and funded by Yahoo, claims to have touched the 2.5 billion impressions per month milestone recently. According to Tyroo, its 2500 strong publisher network includes Perfspot, Facebook, About.com, SantaBanta, Smashits, Yatra, and OneIndia. The company counts Microsoft, General Motors, Pepsi, ICICI and Yahoo amongst its advertisers. Through ad-exchange programs with international ad-networks, access to the Yahoo publisher network and exclusive contracts with leading websites, Tyroo has managed to accumulate phenomenal international inventory, the company has said. “Tyroo’s NRI, technology and entertainment inventories are among the best in the industry and have been providing efficient and cost effective platforms for advertisers ranging from all genres of industry. Inventory on various premium sites adds to that and makes the range diverse and cost effective,” Aditya Khanna, business head, Tyroo Media, has said. www.Tyroo.com 136A, Vishal House, Zamrudpur, Kailash Colony Delhi-110048