Tyroo Hits another Six! - Announces exclusive advertising partnership with Cricket20.com

29 March 2011

Tyroo Media announced their exclusive partnership with Cricket20.com, the official partnering site for IPLCricketLive.com. Under this deal, Tyroo will be able to provide premium and exclusive sponsorship slots to advertisers. Nitin Chowdhary, Business Head, Tyroo Media said “IPL has emerged as one of India's premium sports properties, engaging viewers across segments in very large numbers and is now a premium event in the world cricket calendar. As one of the India's leading ad networks, it makes perfect sense for us to partner with Cricket20.com. Cricket20.com reaches a cricket hungry India audience is numbers that are almost on par with the premier cricket websites active in Indian Internet thus creating a great platform for advertisers especially in combination with Tyroo’s flagship rich media products, VooDoo and Catfish.” He also added “We are providing a different type of sponsorship slots to the advertisers – Platinum, Gold, Silver and Bronze. Apart from Cricket20.com, we also have tie ups with other leading cricket portals like CricketNirvava, KrishCricket, Cricbuzz & Vcricket. The rich media formats have been made available on these portals for wider coverage ensuring advertisers to pitch themselves globally.” On this partnership Simon Presland, Senior Business Manager of GreenBerry Media that owns Cricket20.com, said “Tyroo’s expertise in working with brand advertisers in the Indian market is unmatched. We’re very excited about working partnering with them on bringing advertising opportunities on Cricket20.com to India.”

Tyroo inducts new faces for its core team

15 March 2011

Tyroo Media one of the largest horizontal Ad Networks with their offices in Gurgaon/NCR, Mumbai and Bangalore have announced few additions in their Sales and Performance team as they continue to grow and are expanding both its services and clients. Nitin Chowdhary, Business Head, Tyroo Media said – “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.” Nitin further added – “Given our growth, we see the need to segregate our business into two broad areas. Given the rapid increase in Internet businesses, we’ve created a business unit that will focus on serving the digital marketing needs of these advertisers. Siddharth Puri, who is an old hand at Tyroo, will now be running this newly created, Performance business. Also, given the rapid increase in adoption of digital media advertising by brands, we’re creating a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins us as the National Sales Head. I wish both Siddharth and Piyush tremendous success in their respective roles.” Speaking today, Siddharth Puri, Head of Tyroo’s Performance business expanded – “Tyroo is seeing tremendous growth in the performance services especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. I am pleased to announce that Geetu Ahuja, who has almost a decade of Internet Marketing experience, has joined us as Head of Performance Delivery. Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”

Tyroo: Exclusive partner for SlideShare India

01 March 2011

Tyroo Media and SlideShare today announced an exclusive partnership in the India region. Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country. Tyroo Media’s Business Head, Nitin Chowdhary said – “We are delighted to announce our exclusive partnership with SlideShare – the world’s largest community for sharing business presentations. SlideShare has almost 2 million unique users of premium audience in India that consists of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We are very excited to be working with the SlideShare team and to contribute to their monetization strategy in India.” Amit Ranjan, COO & Co-Founder SlideShare also added “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In addition to banner advertising on our content - we also offer innovations such as sponsorship opportunities for online events such as presentation of the year. In India we have experienced a growth in excess of 200 % plus over the last year.”