Tyroo Hits another Six! - Announces exclusive advertising partnership with Cricket20.com

29 March 2011

Tyroo Media announced their exclusive partnership with Cricket20.com, the official partnering site for IPLCricketLive.com. Under this deal, Tyroo will be able to provide premium and exclusive sponsorship slots to advertisers. Nitin Chowdhary, Business Head, Tyroo Media said “IPL has emerged as one of India's premium sports properties, engaging viewers across segments in very large numbers and is now a premium event in the world cricket calendar. As one of the India's leading ad networks, it makes perfect sense for us to partner with Cricket20.com. Cricket20.com reaches a cricket hungry India audience is numbers that are almost on par with the premier cricket websites active in Indian Internet thus creating a great platform for advertisers especially in combination with Tyroo’s flagship rich media products, VooDoo and Catfish.” He also added “We are providing a different type of sponsorship slots to the advertisers – Platinum, Gold, Silver and Bronze. Apart from Cricket20.com, we also have tie ups with other leading cricket portals like CricketNirvava, KrishCricket, Cricbuzz & Vcricket. The rich media formats have been made available on these portals for wider coverage ensuring advertisers to pitch themselves globally.” On this partnership Simon Presland, Senior Business Manager of GreenBerry Media that owns Cricket20.com, said “Tyroo’s expertise in working with brand advertisers in the Indian market is unmatched. We’re very excited about working partnering with them on bringing advertising opportunities on Cricket20.com to India.”