Tyroo Media launches cricket channel

By Aloo Techie, 16 June, 2008

Online ad network Tyroo Media has launched a cricket channel whose inventory includes CricketNirvana.com (Neo Sports), KrishCricket.com (online initiative of ex-cricketer Krish Shreekant), v Cricket.com, CricBuzz.com, ZeeCric.com along with cricket channels of Sify, OneIndia and ExpressIndia (openPR) - June 06th, 2007 – Delhi - Tyroo Media Pvt Ltd has adopted new advanced technologies to qualitatively enhance its Geographic IP targeting functionality. With the recent developments, it’s now possible for Tyroo’s customers to target more than 200 countries. www.Tyroo.com 136A, Vishal House, Zamrudpur, Kailash Colony Delhi-110048

Tyroo beefs up its gaming bouquet with new gaming channel

By Exchange4media News Service , May 22, 2008

Tyroo Media has launched a unique gaming channel as part of its fast expanding inventory bouquet. The inventory names like Miniclip.com,UltimateArcade.com, and Cheatcodes.com, among others, and targets an age group of 13-25 years having high speed broadband connections and good spending power. Commenting on the new gaming channel, Aditya Khanna, Business Head, Tyroo Media Pvt Ltd, said, “Gaming is one of our strong sub-categories and part of our complete entertainment bouquet that also includes social networking / movies / music / downloads, among others. It is typically being used by advertisers in the FMCG, sports manufacturing and personal technology industries. This adds to the already existing Premium technology, NRI, entertainment, education, auto, cricket, news and regional inventories at Tyroo, making it one of the largest horizontal inventory accumulator in India.” Most of the audience is Internet savvy and a big influencer in 81 per cent of all family purchase decisions like mobile phones, cars, and holidays, etc. Consisting of premium placements on homepages, game pages and category pages, this inventory is excellent for branding communication. Currently exposed to four million unique users, these users have five times better recollection power than other age-groups and a higher acceptability to brand exposure. This inventory is available on both CPC and CPM and industry performance suggests CTRs much higher than other verticals. With 72 per cent people buying gadgets and hardware influenced by the Internet, gaming inventory should open up new avenues for advertisers. www.Tyroo.com 136A, Vishal House, Zamrudpur, Kailash Colony Delhi-110048

Small Publishers & Ad-networks

By exchange4media News Service

This Tyroo commissioned Research Report looks into the ever so growing Small Publisher market in India. Blogs and User generated content is the order of the day, and more and more people are taking to the street. It was this in mind, and their efforts to monetize the enormous cumulated inventory on these so called tier-II sites, that the research was conceptualized. It aims to understand the scale of the market, their needs, demands, from ad-networks which seem to be their best option to monetize inventory. The following are the key findings of the research- The inventory follows a skewed Pareto’s principle, with the top few (Approximately 5%) websites contributing more than 90% inventory, and the mass websites, in the form of blogs, Review sites etc accumulate only around 10% inventories. Among Ad-Networks, Interactive Agencies & Sales forces, Tier-II publishers prefer ad-networks to monetize their inventory. This is both out of reason, Better Targeting, Ad-relevancy etc and out of no other choice available, because of the lack of brand value. Currently small publishers face the following key issues with ad-networks Variety of advertisers is not much Delayed Payments because of manual processes Fixed payment lower limit – which means that small publishers find it really hard to earn their first cheque. Click Fraud detection is at the ad-network end, and not at the publisher’s end

Tyroo Media launches premium technology inventory for its advertisers

By exchange4media News Service, April 11, 2008

Tyroo Media, an Indian Internet advertising network, has launched premium technology inventory for its advertisers. In a first-of-its-kind for any advertising network in India, Tyroo has managed to develop separate technology inventories targeting separate genres of end users and decision makers. While the Tier-I inventory targets IT managers and decision makers, Tier-II targets IT developers, engineers and programmers, and Tier III inventory targets final consumers. This breakthrough packaging of inventory would provide advertisers and media planners the most relevant and sought after targeting to final consumers of technology products and services. The publishers include websites like Technorati.com, Asp.net, Developer.com and Linuxplanet.com among a total of more than 125 websites, including coding websites, websites with consumer durable content, review sites and highly rated blogs. This technology package has been accepted well with Microsoft, Samsung, Dell and HP advertising regularly through this inventory. It has been used for both consumer and business products and is attracting advertisers of all genres, from ERP service providers to laptop manufacturers, from printers to SME solution providers, and more. The inventory is available at both CPC and CPM rates and packaged with features like the ability to select websites and site-wise reporting, a first again for blind networks. Aditya Khanna, Business Head, Tyroo Media Pvt Ltd, said, “The current Indian technology inventory is over-priced because there is shortage of supply in India. By aggregating foreign sites for their Indian targeted inventory, Tyroo has created a pool that didn’t exist earlier and is giving stiff competition to Indian technology inventory on both performance and cost.”

Tyroo claims to display 2.5 billion impressions a month

By Aloo Techie, 12 March, 2008

Ad network Tyroo Media, which is incubated by Smile Interactive Technologies Group and funded by Yahoo, claims to have touched the 2.5 billion impressions per month milestone recently. According to Tyroo, its 2500 strong publisher network includes Perfspot, Facebook, About.com, SantaBanta, Smashits, Yatra, and OneIndia. The company counts Microsoft, General Motors, Pepsi, ICICI and Yahoo amongst its advertisers. Through ad-exchange programs with international ad-networks, access to the Yahoo publisher network and exclusive contracts with leading websites, Tyroo has managed to accumulate phenomenal international inventory, the company has said. “Tyroo’s NRI, technology and entertainment inventories are among the best in the industry and have been providing efficient and cost effective platforms for advertisers ranging from all genres of industry. Inventory on various premium sites adds to that and makes the range diverse and cost effective,” Aditya Khanna, business head, Tyroo Media, has said. www.Tyroo.com 136A, Vishal House, Zamrudpur, Kailash Colony Delhi-110048

Tyroo, iXiGO, DimDim among 10 ‘Most Interesting Start-ups’

By Aloo Techie, January 3, 2008

Business daily Mint, a part of the HT Media group, has come out with a list of the 10 “most interesting start-ups” to watch for in 2008. The list includes, Tyroo Media (online ad network), iXiGO.com (travel meta search) and DimDim (online Web conferencing).Sloka Telecom, Ziva Software, Novatium Solutions, MobME Wireless Solutions, Anantara Solutions, Mango Technologies and Zoho are the other companies selected in the list of the 10 ‘most interesting start-ups’. According to Mint, the selected companies stood out from the rest in terms of the products or services offered, founder experience and credentials, differentiated business models and potential market opportunity. “We put them forward not just as interesting companies to watch for but also as representatives of the infectious and powerful wave of entrepreneurship that is now sweeping the country,” Mint writes.