Tyroo Media announces strategic realignment with Xplorer Capital

01 November 2011

Tyroo Media, the leading digital media advertising network in India, today announced that its original seed investor, Yahoo! Inc., has sold their shareholding in Tyroo to Xplorer Capital. Xplorer Capital is a unique growth stage venture capital firm, which is focused exclusively on investing in internet and digital media businesses in the emerging markets. Xplorer Capital is headed by digital industry veterans, like Keith Nilsson, who for over ten years ran both corporate development and the emerging markets operations at Yahoo!, reporting to the CEO. Tyroo founders include Mahendra Swarup, Harish Bahl, CP Singh and Manish Vij. Commenting from the founding team Manish Vij, Founder of Tyroo, said, “We are very excited to be part of Xplorer Capital. The partners of the fund carry a great amount of experience and respect in the global digital media industry. This change will positively impact our company’s growth and will further strengthen our position in India and as we expand in the APAC markets.” Keith Nilsson, General Partner at Xplorer Capital said, “I am very excited about the Tyroo business and spending more time with Manish and his management team. We think Tyroo is uniquely positioned to capitalize on the online advertising growth in India, which appears to be hitting an inflection point, by providing advertisers with a compelling mix of products and services.” Tyroo, which received a round of seed funding from Yahoo! soon after its launch in 2007, has since grown to become among the top digital media advertising networks in the APAC region. Tyroo operates two key businesses: Tyroo Direct and Tyroo Audience. Tyroo Direct is the largest performance advertising network, which partners with nearly all major e-Commerce and Internet companies in the region to help them acquire new users and increase transactions. Tyroo Audience is a rich media advertising network that creates unique online advertising solutions for its clients and has the ability to reach over 20 million unique visitors in India every month.