Thursday 28 June 2007

Tyroo introduces ad creative customisation features for publishers

By exchange4media News Service , June 28, 2007
Tyroo Media Pvt Ltd, part of Smile Interactive Technologies Group, has recently launched an advertisement creative customisation feature for its publishers.It would now be possible for Tyroo’s publishers to change colour combination structures of the text ads according to their site’s requirements. Tyroo Media is the Indian self-serve ad marketplace and was commercially launched for the Internet in June 2006.

Under the new system, publishers can change the colour patterns of text ads with options of 60 colours to suit the varied requirements. Borders,headlines, background, text, URL and other creative components can now be changed to suit the colour requirements of each publisher.This turns out to be a dual advantage, since publishers will be able to highlight the text-ads in a better way, and thus attracts more visitors, which would guarantee better performance through higher clicks. This is in line with the vision of providing 2.0 features for Tyroo’s publishers, thereby giving greater control to its publisher partners and allowing them to decide what is best for their site.

Tyroo has a self-serve mechanism and proprietary technology. Tyroo’s self-serve mechanism allows publishers to log onto Tyroo’s website and control their campaigns. This includes deciding which colours to display, which ads to block, etc.

“Having home-grown technology, we can introduce advanced features according to our client’s requirements. publishers and advertisers, who are our partners, form a very vital component of our feedback system. It’s on the basis of their feedback on the current technology, that we develop such customised features over and above the core technology,” said CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.

Recently, Tyroo had launched the SMS Response Management System in India, which enables small advertisers -- who don’t have a website to advertise on the largest Indian websites -- to advertise through Tyroo’s network and get the leads through text SMS.

Wednesday 6 June 2007

Tyroo helps advertisers target International Customers

By Open PR, June 06th, 2007 


Tyroo Media Pvt Ltd has adopted new advanced technologies to qualitatively enhance its Geographic IP targeting functionality. With the recent developments, it’s now possible for Tyroo’s customers to target more than 200 countries.

With this development, Tyroo has provided to big advertisers as well as SMEs (small and medium enterprises), with budgets as low as Rs 2500, the opportunity to target their ad-campaigns to the remotest parts of the world. The regions include USA, UK, Canada and all other major countries along with a huge number of smaller countries.

Several large advertisers such as ICICI and Sulekha, along with more than 100 SMEs have already logged onto Tyroo and created campaigns themselves and targeted their ads to International users in this manner. More than 40% of Tyroo’s inventory is accessed by NRIs and international residents, and Tyroo’s proprietary targeting & optimization technologies has ensured that the advertiser’s ROI goals have reduced drastically to reach customers outside India.

"The development means targeting through Tyroo is now even more accurate. It’s possible now to target countries as remote as Vatican City with greater than 95% accuracy which is commendable. The geographic IP address database that Tyroo has, enables very high level of accurate geographic targeting. Tyroo is certainly moving forward in its quest of building the best ad-serving technology in the world. “, commented CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.

For further details, visit www.Tyroo.com
For knowing more about Ad-networks, visit amitsempire.blogspot.com

Tyroo Media Pvt Ltd is the largest Indian self serve ad marketplace and India’s only network to have developed its own world-class technology. It was commercially launched for the Internet in June 2006 in response to favorable market conditions. Smile Interactive Technologies Group (SITG) is the investor backing the company. SITG has a leadership standing in the Indian online media & online technology domains by backing companies such as Quasar Media (India’s largest digital media services company), Zoomtra (India’s first online travel meta-search engine) and Zumtra (India’s largest online technology services company).